Breaking Bad News to Customers: Five Tips to Soften the Blow

Breaking bad news to customers is not an simple task. However, when the time comes, it must be done with empathy and professionalism.

Here are five strategies for delivering the message with compassion:

1. Tell the truth. People tend to fear what they do not understand. Put the situation into appearance for your customer. Give as much information as you can about the who, what, when, where and why.

2. Put yourself in the customer’s shoes. It’s useless and naïve to tell customers not to worry or anticipate them not to get frustrated. They ARE worried, and maybe even angry at how the events will affect them (or their companies) personally. Don’t leave them guessing. Give them all the facts.

3. Acknowledge their feelings. Don’t invalidate their feelings by suggesting the situation is “not that bad.” This is also not a time for humor. Let them vent. Negative emotions must be dealt with before they can be replaced with a positive plan of action.

4. Take charge. Outline a specific plan of action that you and your company will take. Assume ownership for the customer’s situation.

5. Follow through. Make it your priority to track the progress on the customer’s problem within your company. Make frequent position reports to the customer until the situation is resolved to his or her satisfaction.

6. Put yourself in the customer’s shoes. It’s useless and naïve to tell customers not to worry or anticipate them not to get frustrated. They ARE worried, and maybe even angry at how the events will affect them (or their companies) personally. Don’t leave them guessing. Give them all the facts.